What do we do?
Positive Potential Psychology specializes in empowering athletes and individuals to achieve peak performance through mental well-being. By offering expert clinical and sport psychology services, we help clients manage stress, build resilience, and unlock their full potential, both on and off the field. Whether you're an athlete, coach, working professional, or someone seeking personal growth, we provide tailored strategies to enhance mental strength, focus, and overall well-being.
Individual therapy for clinical concerns and individuals seeking personal growth. Services are designed to support individuals facing life's many challenges and address everything from stress and anxiety to trauma and depression. Services utilize evidence-based approaches to help build emotional resilience, develop healthy coping strategies, and improve overall mental well-being. Whether navigating life transitions, managing mental health conditions, or seeking personal development, Positive Potential Psychology provides a safe, collaborative, non-judgmental space to explore and heal. Clinical concerns may be a result of, related to, or completely separate from an individual sport or performance domain.
Individual and team sessions to enhance performance by helping athletes develop mental strategies that complement their physical skills. By focusing on key areas like concentration, motivation, confidence, and stress management, sport psychology sessions train athletes to stay focused under pressure, bounce back from setbacks, and maintain a positive, growth-oriented mindset. Sport psychology sessions help individuals and teams optimize their mental game, leading to more consistent, peak performances—whether in competition or practice
Performance psychology services for high performing individuals and organizations outside of sport! Performance psychology focuses on the mental aspects that drive success across various domains from high risk occupations, to business professionals and performing artists. Sessions help individuals enhance focus, boost confidence, manage stress, and overcome mental blocks, allowing them to perform at their best when it counts. Performance psychology empowers individuals to optimize their mindset, overcome challenges, and achieve sustained success in high-pressure situations.
Positive Potential Psychology provides clinical, sport psychology, and performance psychology services to all clients which creates flexibility in addressing each individual's unique goals. If you are unsure about which service is the best fit for you and your goals, schedule a free consultation today.
Why Us?
In today’s fast-paced and demanding world, balancing performance and personal well-being can feel overwhelming. At Positive Potential Psychology, we believe that true success begins with a healthy mind. Our mission is to empower all to build resilience, find balance, and thrive as both a performer and person. By focusing on mental well-being as the foundation of performance, we guide individuals, teams, and organizations through the pressures of modern competition and help them reach their potential—on and off the field.
​Positive Potential Psychology is led by Dr. Joey White, a licensed clinical and sport psychologist. An Iowa native and former Hawkeye student-athlete, Dr. White understands the unique challenges facing Iowa athletes. As a psychologist, Dr. White has extensive experience working with Division I, II, and III collegiate athletes and Division I National Championship winning teams. In addition to experience working with professional and Olympic athletes, Dr. White has experience with business professionals, executives, and performing artists.
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